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Principles of service marketing and management

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Published by Prentice Hall in Upper Saddle River, N.J .
Written in English

Subjects:

Places:

  • United States

Subjects:

  • Service industries -- United States -- Marketing.,
  • Service industries -- United States -- Management.

Book details:

Edition Notes

Includes bibliographical references (p. 388-396) and index.

StatementChristopher Lovelock, Lauren Wright.
ContributionsWright, Lauren.
Classifications
LC ClassificationsHD9981.5 .L68 1999
The Physical Object
Paginationxvii, 414 p. :
Number of Pages414
ID Numbers
Open LibraryOL387127M
ISBN 10013676875X
LC Control Number98049946

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Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing/5(30). Principles of Service Marketing and Management (2nd Edition) by Christopher Lovelock, Lauren Wright and a great selection of related books, art and collectibles available now at . Principles of Service Marketing and Management: International Edition Usually dispatched within 2 to 3 days. Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management : Christopher H Lovelock, Lauren Wright. Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as Format: Paperback.